Cyborg Anthropology is a way of understanding how we live as technosocially connected citizens in the modern era. Our cell phones, cars and laptops have turned us into cyborgs. What does it mean to extend the body into hyperspace? What are the implications to privacy, information and the formation of identity? Now that we have a second self, how do we protect it? This presentation will cover aspects of time and space compression, communication in the mobile era, evaporating interfaces and how to approach a rapidly changing information spaces.
About Amber Case
Amber Case is a Cyborg Anthropologist and User Experience Designer from Portland, Oregon. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. Her main focus is on mobile software, augmented reality and data visualization, as these reduce the amount of time and space it takes for people to connect with information. Case founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding.
Case has spoken at various industry conferences including MIT’s Futures of Entertainment and Inverge: The Interactive Convergence Conference, Ignite Portland and Ignite Boulder. She presented an Introduction to Cyborg Anthropology at Webvisions 2009 and Keynoted Portland’s Open Source Bridge with a speech on Cyborg Citizens. She’s been a guest lecturer at Pacific Northwest College of Art, Lewis & Clark College and Oregon State University’s School of Continuing Education. In 2010 she was named one of Fast Company’s Most Influential Women in Tech. She formerly worked at Wieden+Kennedy, a global advertising agency based in Portland, Oregon. She currently works as a User Experience Designer at Vertigo Software.
Here’s an example of “augmented corporate reality” based on the Layar platform and the SAP BusinessObjects ondemand.complatform, running on a Google Nexus One Android phone.
These are all screenshots taken from a working proof of concept, shown as an example of the type of functionality business users might have access to in the future — not with any promise of such a product in the future.
Open the Layar application, look at the list of available “layers”, and choose the SAP Web 2.0 Augmented Corporate Reality Example
he application opens the camera’s phone, and connects to a business intelligence server to get information about the customer businesses closest to the current location.
This information is shown in the small radar screen in the top right, and an icon for each customer is shown on the screen. As the phone moves, the icons appear to stay in one place, hovering over the physical location of that customer’s building.
Each icon indicates the customer’s sales performance (the arrow direction shows the trend, the color indicates whether or not sales have reached my target or not). The size of the icon indicates roughly how near or far the office is.
The application automatically highlights the location closest to the center of the display, and shows more information about that business (name, distance, photo, current and previous sales, and sales target)
Users can click on the selector in the top left to see the customers as a list, ordered by distance from the current location (realistically, this is likely to be the easiest, most popular location-aware information use).
Alternatively, we can see the customers, and their performance icons, shown overlaid on a map.
When the user clicks on one of the icons, they see more data about that business, and can click on the “Get Data” button to drill in for more information.
This takes them to a live report hosted on the SAP BusinessObjects on-demand business intelligence environment…
…where they can drill into the numbers, open other reports and charts, etc.
We hope to open up the prototype for use by others, with the ability to add other example locations, etc.
What could businesses really do with this? Well, maybe you’re a branch manager, and you want to get the latest sales figures as you visit the branch:
Or a factory manager who wants to see the maintenance records for a particular machine.
Or you’d like to compare performance of goods displayed inside the store with the goods stored in the shop window.
What you can do with this technology is currently restricted by the location services: realistically, it works well for identifying building locations outdoors using GPS, but is not yet precise enough for most indoor use. However, this is changing fast as vendors offer new location services, based on cell-phone, wifi, and other forms of signal triangulation. http://www.sapweb20.com/blog/2010/02/sap-augmented-corporate-reality-proof-of-concept/
A colleague just asked me if I knew anyone who was using Augmented Reality for learning. I’m not and I gave him the standard advice about looking through LinkedIn Guide for Knowledge Workers, LinkedIn for Finding Expertise, and Searching for Expertise - LinkedIn Answers. He did that, but didn’t find particular people. Probably I need to update my posts because there have to be lots of people who would be involved in training and augmented reality found via LinkedIn. I just tried a search for “augmented reality” as a keyword along with either title contains “training” or “learning” and found some interesting folks.
My next suggestion was to use eLearning Learning to search. This gave rise to the additional of a new keyword Augmented Reality on eLearning Learning. You may have wondered where the keywords come from. :)
They have become a filter for out world. Through them we can access information, games, entire virtual worlds. Not the internet, nor our computers, not tablets or laptops – just little programs on our phones. Millions of little programs. What are the real numbers behind these programs, and why are there so many of them?
Here is a great article that was sent to me. Some of the top agencies tell the story of why they hired their recent creatives. Each agency appears to be attracted to different characteristics. This article is a great guide for people looking for the right agency for them, and how to get the…
Innovation and creativity start with ideas. We have to think before we can have an idea. To be creative, we must start by thinking about thinking. To be innovative, we must do something with our ideas.
Take time out to think. Don’t just do something, sit there and think. Give up worrying and start thinking about thinking. Don’t think about anything in particular, just open your mind to your thoughts.
Become aware of how you think. Innovation involves doing things different. Before you can think different, you must think about the way you think - examine your basic thinking process.
Thinking comes before doing, and thinking about thinking comes before thinking. This triple mindshift is critical if you are going to get different results.
There’s little that pleases a chef more than seeing guests mop up the remaining gravy off their plates with a piece of bread. Knowing that it all tasted so good that guests polish their plates is just about the best praise you can get.
"He had this idea. It was kind of a virologist idea. He believed that you could cure racism and hate — literally cure it, by injecting music and love into people’s lives. One day he was scheduled to perform at a peace rally, gunmen came to his house and shot him down. Two days later, he walked out on that stage and sang. Somebody asked him “why" he said: "The people that are trying to make this world worse are not taking a day off — how can I? — Light up the darkness."